When we calculate value, we should not only include financial value, but also the social and ecological value that is being created or destroyed. Such value is barely mapped out yet, but is ideally measured and reported as thoroughly as financial value. If companies integrate this approach, they can steer for and achieve better social outcomes, often with better financial results too. Governments can finetune their taxes and regulations so that fairer prices are charged for products – prices that also include the hidden costs of issues like pollution and health damage. This requires change not just in businesses, but also in the financial sector, governments, and educational system.